7 Ways Hiring a Professional Social Media Manager Will Make Your Business More $

Updated: Jan 7, 2020

7 Ways Hiring a Professional Social Media Manager Will Make Your Business More $

Alright, you've gotten my uncensored opinion on why every business that wants to be taken seriously should have a social media presence in 2020.

You've heard me rattle off some suggestions of industries that benefit most from an active, professional social media marketing effort.

The last question I usually work through with business owners during our brainstorming sessions is how to know when it's time to let a professional handle their social media marketing efforts in full.

At what point does it become more profitable to hire a professional social media manager?

If you are in an industry that will yield a high return on investment for social media marketing, here are some things to consider before hiring a social media manager:

  1. If you have enough business coming in that could fill the time you're spending on social media marketing efforts with paying client work - you should hire a social media manager.

  2. If you could be generating more business by doing anything other than being on social media - you should hire a social media manager.

  3. If you could be designing, creating, choreographing, building, creating courses, writing, or learning new techniques in your industry that would bring in more or higher-paying business than what you currently offer - you should hire a social media manager.

  4. If you hate talking about yourself or bragging about your services and products - you should hire a social media manager.

  5. If you aren't going to take the time to proof-read and spell-check every single post from your business page - you should hire a social media manager.

  6. If you plan on running any ads on Facebook or Instagram and don't want to spend 5 hours taking a course on how to do so effectively - you should hire a social media manager (with experience in those ad styles you're interested in running. Facebook's new advertising section is soooo different and not intuitive that I have spent hours watching how-to videos while walking the treadmill at the gym. Ugh For example, if you don't know how to add a pixel of code to your website to track traffic that moves from your social media ad to your website...if you don't know how to create a lookalike target audience from your past actual customers' data...if you don't know how to set up a lead form and download your leads...then it's a good idea to hire a professional. And I haven't even mentioned Pinterest or Twitter because I personally have no professional experience in either. My expertise is only Instagram and Facebook, and I don't plan on investing the time to learn the other platforms, so I hire professionals in those two platforms myself!)

(If you're a politician...you should hire a social media manager)

[If you ARE doing your social media marketing and ads yourself, be sure to check out the latest constraints on Facebook rules that are getting businesses kicked off of Facebook unintentionally: Facebook's '19 Changes That are Getting Biz Pages Banned]

A lot of the answers to these questions depend on you actually knowing how much time you spend each week on social media marketing efforts. If you don't know without a shadow of a doubt, then you should start timing yourself when you sign on and sign off.

Keep in mind, social media marketing comprises more than simply signing in to your profile and posting a sentence about your sale of the day, too. You have to include your time spent planning your calendar, creating graphics, getting the right links to the lead pages, researching hashtags, and more. So....what types of extra things do professional social media managers do?

What all does a professional social media manager do?

Every social media manager is different, and the details of your services will depend on your budget, needs, and goals. A great social media manager wears several hats: a salesman, copywriter, graphic designer, marketing specialist, a comedian, empath, and sometimes even a bit of a web designer.

That being said, these are the services that *SPARK* offers with social media marketing management, for example. A social media manager:

  • Learns enough about your business to speak in your brand tone and sometimes even your personal voice.

  • Learns enough about your business to respond to basic inquiries from customers and point them in the right direction for more detailed info.

  • Works with you to create a calendar of promotions around each of your products and services that provides monthly or weekly themes

  • Creates a calendar of strategically timed combinations of educational posts, cross-promotions, free tips and offers, engagement prompts, and viral-type posts that reflect your monthly themes and promotions.

  • Creates custom, branded graphics for most posts ( "When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. ")

  • Knows legal issues surrounding using graphics and sharing info from other pages that may have copyright issues

  • Checks your pages several times a week (or daily) to respond to questions and engage with comments and tags

  • Starts and joins conversations around your brand/services/products in places other than your own profiles, such as joining groups and forums where your target clients might spend their time.

  • Reviews stats each month to find the highest performing posts to make sure your page is being seen by as many people as possible, with the most engaging content, bringing new customers to your sales pages and reminding past customers of your great services.

How much does it cost to hire a social media manager?

Some companies will charge a flat monthly fee with an accompanying list of all of the services included. For example, to include everything listed above for Facebook, Instagram and LinkedIn, I charge $650 per month through *SPARK*. *waits for the Internet to crash because I revealed actual prices without making you schedule an "exploration call" or fill out 10 forms before giving you a ballpark price*